If you are in touch with how much of an impact you tend to have on the planet, then one of the things that you need to be aware of is what kind of level of sustainability you are helping to promote in the products that you buy and wear. This issue of sustainability is a huge one, and it is only going to become even more important in 2020 and beyond, so it is vital that you are aware of what you need to be doing in order to champion it. If you are producing fragrances for the marketplace, you need to ensure that you are doing so in as sustainable a way as possible, and that your brand is directly associated with that as strongly as possible. Let’s look at how you might achieve that.
One of the main things that you need to make sure of is that you are not using any production methods which are especially harmful to the environment. That is a big one, as there is no use in causing further damage to the environment than there already has been, and if your fragrance business is seen as doing that at all, you are in seriously deep trouble with the general consumer. Go for whatever unharmful methods you can find, and you are going to have a much better time of it overall.
When it comes to the ingredients and materials you use in the creation of your fragrances, you need to make sure that you are always recycling, replacing and reusing as much as you possibly can. Without doing that, you are going to struggle to maintain the correct sustainability branding, so that is something that you are really going to have to focus on. Recycling is an absolute basic essentials that you can’t overlook.
Wherever you possibly can, choose local suppliers over global ones, and in so doing try to reduce your company’s carbon footprint by not over-relying on transportation from across the world. Reducing fuel consumption and emissions is something that we all have to do, and that is absolutely true of your fragrance business as much as anything else in the world, so make sure that you are focused on this as best as you can be.
Work With The Right Partners
When you are looking into which suppliers to work with, make sure that you choose those who are actually going to offer the right kind of sustainable methods that you would want to be associated with. This goes for glass manufacturers, ingredient growers, graphic designers, and of course those who create your custom packaging. As long as you work with the right people for your packaging, you can be sure that people are going to associate your brand much more strongly with sustainability.
So what does sustainable packaging look like? Put simply, it’s anything that is going to be made from recycled material, easily recyclable itself, and likely to produce as little a negative effect on the planet as humanly possible. Generally, the best way to achieve this when it comes to perfume bottles and other fragrance packaging is to use glass. Glass bottles for perfume are considerably more sustainable than anything else, especially something like plastic, so they are going to be the solution that you want to use in order to keep your brand looking good and keep your impact on the planet down.
Of course, finding a good glass packaging supplier is often challenging, but as long as you do manage to find one, you should then stick with them to ensure that you do not go back to the old ways of providing packaging. As long as you stick to glass bottles for your perfume and fragrances, you are going to find that your packaging really is much more sustainable, so that is something to focus on at all times if you can.
That way, no matter what else you might be thinking about trying to do in order to be sustainable – such as sourcing ingredients carefully – you can be sure that you at least have this side of things down pat. That’s one less thing to worry about, and that can only be good news for the future of your business.
If you are aiming to be more sustainable, consider these methods above. You might find that this is all you need to do in order to follow a more sustainable approach, and have your brand associated with the s-word much more strongly.