What Is A Decal?


Decorated or branded glass can be achieved through a variety of processes, in this article we share details about the ‘decal’ option.

What is a decal?


If you’re looking to liven up your packaging, then a decal is a great way to do it. A french word, in basic terms a decal refers to a design that can be transmitted to another surface. There are many uses for decals, such as vinyl decal for adding design to a car or a wall, or on packaging such as glass bottles and candle jars. If you’ve ever seen fragrance packaging with a design on the glass, such as Floral Street, then you’ve seen a decal.

It doesn’t matter whether you’re looking at decals for your zero plastic packaging, for glass decoration, or to differentiate your brand; the process will be the same. 

How is a decal applied to glass bottles?

So how does it work? It’s all about layers.

At the top of the label stock is a paper or film facestock. On the upper side of the facestock, the design is a printer. From there, an adhesive is attached to the underside of the facestock. Silicone is then added to the upper side of the backing material, while a paper or film line is then added to the base layer of the label stock. It’s then typically brushed on using water or heat. Click here to see an example of the step-by-step process of applying a decal.

With sufficient quality procedures, the end result is beautifully professional, making it a great option for branding glass packaging. A decal can be made in virtually any colour including metallic options, therefore perfect to produce custom products in line with branding.

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