We analysed the number of Google searches for different perfumes across the UK over the past year. Find out the most popular fragrance in your area using our interactive map.
We collated a list of 20 best-selling fragrances for both men and women. Average monthly search volumes were collected using Google’s Keyword Planner for each of these fragrances in 120 different UK locations.
The fragrance names were entered as ‘Brand Name Fragrance Name’ e.g. ‘Chanel No 5’, or ‘Paco Rabanne Lady Million’.
The fragrance with the highest search volume in each location was used as that location’s favourite fragrance. In the event of a tie, the first fragrance in the list with the highest national search volume was used.