We really, really rely on our partners. Making the product happen, the packaging happen. They are like your expanded team really, when you are an independent brand. So I think what we found with Lifestyle is this amazing partnership of real experts that believe in our brand.

Michelle Feeney Floral Street
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Project Overview

  • Interview by: Michelle Feeney
  • Brand: Floral Street
  • Top Priorities: Reduced carbon footprint with the supply chain, reliable source of packaging, better quality 
  • Packaging products: Bespoke bottle design and tailored decal decoration

Project Details

Who is Floral Street?

Floral Street are a British perfume brand based out of Covent Garden, London. They have grown rapidly over the past years and have just launched into America.

A traditional brand that drives sustainability through its business and supply chains.

What has Lifestyle Packaging done for Floral Street?

Lifestyle packaging has developed a comprehensive packaging supply chain for Floral Street. They had major issues with the consistency and reliability of their primary packaging and required a partner to improve their supply chain strategy.

Lifestyle has created a seamless supply chain, which has reduced the carbon footprint – which appeals to Floral Street’s ESG’s plans.

British brand that is looking to change the stigma of perfumes.

“My mission is to bring fine fragrance to the modern woman – so that she might build an entire fragrance wardrobe which can express the many facets of who she is. Since the age of three, when I first smelt the gardenias in my great grandmother’s cottage in Ireland, I’ve been captivated by the power of scent and how it links to your personality.  

I find urban, British women so inspiring: they are strong, confident and inquisitive, so I decided that Floral Street would be a collection of incredible fragrances built with them in mind and created by one of the best noses in the world. And, it was important to me that it should be accessible and affordable, too.I think of Floral Street as an ‘up-start’ brand.

Yes, we’re a start-up, but we’re also doing everything differently, from making recyclability and sustainability the core of our brand, a first in fragrance.

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